Delivering too much, days late

One of the ways I simplify life is by not receiving brochures, flyers and other junk mail. In my experience these things waste both trees and my time while manifesting an urge to spend on something neither needed or wanted.

Despite raising the cost of posting a letter while taking longer to deliver it, Australia Post is keen to help us manage our mail better. They offer several options for reducing postal clutter such as attaching a No Junk Mail or Addressed Mail Only sign to your letter box, they suggest signing out of addressed promotional mail by contacting the ADMA (the Association for Data Driven Marketing and Advertising).

It’s reassuring to know that Australia Post is on my side, that they respect my No Junk Mail sign. But would the ADMA be keen to help me reduce junk mail if they are “data driven” [in] “marketing and advertising”?

The ADMA can help you sign out of promotional material from it’s member companies but it can’t stop  you receiving unaddressed mail such as brochures, letterbox drops or flyers from non-members.

Australia Post claims it delivers only 10 per cent of unaddressed mail to Australian households, so it would seem that Australia Post must be the meat in the sandwich .. or is it?

I submit Exhibit A which Australia Post dropped through my business letter box.

PricePO

That’s very cheap isn’t it? And AusPost@Advertising Printing can make my business flyer “unjunk mail” meaning they can deliver it into my home letter box which has a No Junk Mail sign?

Herewith Exhibit B.

POdist

So on the one hand AusPost advised me to hang out a No Junk Mail sign, on the other hand it touts for my business at my place of business, it endorses and profits from the use of unaddressed mail.

AusPost is actually encouraging the delivery of junk — ahem! — unaddressed mail while profiting from it.

Why is simplifying sometimes so complex?

7 thoughts on “Delivering too much, days late

  1. So this is the big shift over the last 60 years. Institutions that were started specifically as a community or social services are now having to turn a profit. I work in Health and have seen this shift very markedly with Health districts having to turn a profit, be contestable and find other streams of income first and Health care come second. Australia Post would be in the same predicament.

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    1. Indeed Phil, what used to be collective needs/wants (as I taught in Commerce) are now categorised as income earners. I sympathise with that. What I object to is institutions presenting as one thing and being another.

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  2. Don’t get me started on Australia Post’s new level of “service”! It doesn’t surprise me at all that they take away junk mail with one hand while delivering even more with the other. Terrible business model but AP has been going downhill for some time now.

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